Monthly Archives: January 2017

4 Keys to Turning Your Social Media Metrics into Actionable Insights

  After reviewing social media marketing metrics and analytics reports, do you sometimes find yourself asking, “So what do we do now?” Social media marketers can easily get so caught up in measurement and tracking that the impact of the information gleaned can get lost. The data from analytics and metrics reports may lead to [...]

By | January 27th, 2017|International News|

It’s 2017: Do you know where your social media metrics are?

  Depending on who’s prognosticating, 2017 will be the year when social media become the answer to the media clutter and better marketing—or the year social media are lost in a sea of fake news and meaningless impressions and likes. The truth for most organizations will likely be somewhere in between. Certainly the deluge of [...]

By | January 27th, 2017|International News|

Top 5 B2B marketing communication trends to watch out for in 2017

The increasingly complex world of business-to-business (B2B) marketing—pulled in every direction by demanding sales teams, cost-cutting business leaders and ROI-driven CMOs—continues to make the role of content a challenging but crucial aspect of the marketing landscape. As we head into the new year, these five trends will reshape content marketing conversations in 2017—and maybe even [...]

By | January 17th, 2017|International News|

The IABC Calgary’s 50th Anniversary Gala is coming soon

IABC Calgary is holding a formal gala on January 28th to celebrate their past achievements as a chapter and in communications. If you are ready for a night of celebration and entertainment, check out the information below: 6:00 pm - 10:00 pm WinSport (88 Canada Olympic Road S.W.) Saturday, Jan. 28, 2017 Get your tickets! [...]

By | January 14th, 2017|Canada West|

3 Social Media Trends to Watch in 2017

Social media are undergoing some titanic shifts. While this field has never been stagnant, two trends that became apparent in 2016 will force organizations to rethink their social media strategies in the coming year, while challenging them to measure the impact of those strategies. A third trend will also lead communicators and marketers to rethink [...]

By | January 14th, 2017|International News|

The late deadline to enter to win a Gold Quill Award is 31 January

A quick reminder: the final deadline for 2017 Gold Quill Awards entries is approaching! For more than 40 years, IABC’s Gold Quill Awards have recognized and awarded excellence in strategic communication worldwide. Gold Quill is the only awards program that honors the dedication, innovation and passion of communicators on a global scale. Imagine yourself standing along [...]

By | January 14th, 2017|International News|

Sign up for the newest FREE member-only webinar: 8 February 2017

During this webinar, you’ll learn how to create, implement, and measure data-driven integrated marketing communications (IMC) campaigns. Because, like it or not, we often mistakenly find ourselves defining strategies based on our assumptions long before we see the numbers that should be informing them. After attending this webinar, you’ll understand how to: Identify your target [...]

By | January 14th, 2017|International News|