Monthly Archives: February 2017

Volunteering For IABC – Apply To Be On An International Committee

If you’re looking for a way to explore the “I” in “IABC” and expand your knowledge about the organization, consider applying for a volunteer position with an international committee. The IABC Nominating Committee is seeking candidates to serve on its international committees. Deadline to submit a completed online application is Monday, March 6 by 5:00 [...]

By | February 24th, 2017|Canada West|

Developing strategic communication plans: Circle of Fellows #18

Four IABC Fellows spent an hour at noon EST on 16 February discussing approaches to strategic planning, the elements of a sound strategic plan, what to do when the plan doesn’t go as expected, and what’s missing from most strategic plans. The group will also share some best practices. Moderator Shel Holtz and panelists Mary Ann [...]

By | February 24th, 2017|International News|

How to Weave Strategic Planning into Your Day-to-Day Work

“Plans are worthless, but planning is everything.” —Dwight D. Eisenhower, 34th U.S. President Strategic planning is a discovery process that presents a tremendous professional development opportunity. However, it is not meant to be just a “learning exercise.” A strategic plan with measurable objectives provides a solid foundation on which to guide your organization’s communication. Think [...]

By | February 24th, 2017|International News|

IABC announces 2017 Fellows Award Recipients

The International Association of Business Communicators (IABC) has announced its 2017 Fellows: Cindy Schmieg ABC, Lee Hornick, and Brenda Siler. The IABC Fellows designation is the highest honor the organization confers upon its members and is awarded to communication professionals for exceptional leadership and service to IABC. “This year’s esteemed honorees exemplify the highest standards [...]

By | February 24th, 2017|International News|

A review of #IABCyxe event Snaps and Snacks: authenticity & photography

After upgrading to a full-service commercial studio in September in 2016, Studio D was the location for our first member event of the year. IABC Saskatoon members and guests enjoyed the relaxed environment at the studio located within The Two Twenty, Saskatoon’s first and largest coworking community. Catching up with colleagues, meeting new members and [...]

By | February 16th, 2017|Canada West|

Communicators’ Value In Strategy Goes Beyond Words

Strategic planning—envisioning and documenting an organization’s future—can become so complicated it undermines the real purpose of having a direction at all. Add buzzwords, emerging technologies and commentary as to whether strategic plans are even needed anymore, and people quickly lose clarity and create confusion. However, the strategic planning process provides a valuable opportunity for communicators [...]

By | February 16th, 2017|Canada West|

Rethinking Strategic Communication for Changing Times

For people who use words for a living, communicators sure can tie themselves in knots sometimes with different definitions of the same thing. We work on communication strategies. We create communication plans to support business strategies. We strive to make the profession more strategic. I even know of some communicators who rail against the term [...]

By | February 16th, 2017|International News|

Setting our path: IABC’s Vision

Thoughts from the IABC Chair For the past three months Vice Chair Sharon Hunter and I have been on a listening tour. Members from every region shared what IABC, at its best, means to them. These insights, along with the member survey from last summer, will direct the creation of the 2017/2020 strategy. A significant [...]

By | February 16th, 2017|Canada West, International News|

Enjoy free member resources from IABC

Each month, we are highlighting resources available exclusively to IABC members. Here are just a few of the resources you have access to with your membership: Check out our on-demand webinar on Measuring What Matters in Owned, Earned and Paid Media and learn how you can accurately measure a variety of media campaigns. Learn why it’s important [...]

By | February 7th, 2017|International News|

Sign IABC’s petition to “Show Your Commitment to Ethical Communication”

Support the IABC's petition for an ethical communication   In these days of social and political change, now more than ever is the time to take a stand for transparent and ethical professional communication.  The International Association of Business Communicators (IABC) has created this petition to publicly stand in support of the IABC Code of Ethics and what [...]

By | February 7th, 2017|Canada West, International News|