Four IABC Fellows spent an hour at noon EST on 16 February discussing approaches to strategic planning, the elements of a sound strategic plan, what to do when the plan doesn’t go as expected, and what’s missing from most strategic plans. The group will also share some best practices. Moderator Shel Holtz and panelists Mary Ann [...]
“Plans are worthless, but planning is everything.” —Dwight D. Eisenhower, 34th U.S. President Strategic planning is a discovery process that presents a tremendous professional development opportunity. However, it is not meant to be just a “learning exercise.” A strategic plan with measurable objectives provides a solid foundation on which to guide your organization’s communication. Think [...]
The International Association of Business Communicators (IABC) has announced its 2017 Fellows: Cindy Schmieg ABC, Lee Hornick, and Brenda Siler. The IABC Fellows designation is the highest honor the organization confers upon its members and is awarded to communication professionals for exceptional leadership and service to IABC. “This year’s esteemed honorees exemplify the highest standards [...]
After upgrading to a full-service commercial studio in September in 2016, Studio D was the location for our first member event of the year. IABC Saskatoon members and guests enjoyed the relaxed environment at the studio located within The Two Twenty, Saskatoon’s first and largest coworking community. Catching up with colleagues, meeting new members and [...]
Strategic planning—envisioning and documenting an organization’s future—can become so complicated it undermines the real purpose of having a direction at all. Add buzzwords, emerging technologies and commentary as to whether strategic plans are even needed anymore, and people quickly lose clarity and create confusion. However, the strategic planning process provides a valuable opportunity for communicators [...]
Thoughts from the IABC Chair: the IABC Code of Ethics One of the many wonderful things about IABC having 10,000 members spread out around the globe is that our organization has its finger on the pulse of so much happening around the world and what it means to all of us working in business [...]