If you’re looking for a way to explore the “I” in “IABC” and expand your knowledge about the organization, consider applying for a volunteer position with an international committee. The IABC Nominating Committee is seeking candidates to serve on its international committees. Deadline to submit a completed online application is Monday, March 6 by 5:00 [...]
Four IABC Fellows spent an hour at noon EST on 16 February discussing approaches to strategic planning, the elements of a sound strategic plan, what to do when the plan doesn’t go as expected, and what’s missing from most strategic plans. The group will also share some best practices. Moderator Shel Holtz and panelists Mary Ann [...]
“Plans are worthless, but planning is everything.” —Dwight D. Eisenhower, 34th U.S. President Strategic planning is a discovery process that presents a tremendous professional development opportunity. However, it is not meant to be just a “learning exercise.” A strategic plan with measurable objectives provides a solid foundation on which to guide your organization’s communication. Think [...]
The International Association of Business Communicators (IABC) has announced its 2017 Fellows: Cindy Schmieg ABC, Lee Hornick, and Brenda Siler. The IABC Fellows designation is the highest honor the organization confers upon its members and is awarded to communication professionals for exceptional leadership and service to IABC. “This year’s esteemed honorees exemplify the highest standards [...]
After upgrading to a full-service commercial studio in September in 2016, Studio D was the location for our first member event of the year. IABC Saskatoon members and guests enjoyed the relaxed environment at the studio located within The Two Twenty, Saskatoon’s first and largest coworking community. Catching up with colleagues, meeting new members and [...]
Strategic planning—envisioning and documenting an organization’s future—can become so complicated it undermines the real purpose of having a direction at all. Add buzzwords, emerging technologies and commentary as to whether strategic plans are even needed anymore, and people quickly lose clarity and create confusion. However, the strategic planning process provides a valuable opportunity for communicators [...]
For people who use words for a living, communicators sure can tie themselves in knots sometimes with different definitions of the same thing. We work on communication strategies. We create communication plans to support business strategies. We strive to make the profession more strategic. I even know of some communicators who rail against the term [...]
Thoughts from the IABC Chair For the past three months Vice Chair Sharon Hunter and I have been on a listening tour. Members from every region shared what IABC, at its best, means to them. These insights, along with the member survey from last summer, will direct the creation of the 2017/2020 strategy. A significant [...]
Each month, we are highlighting resources available exclusively to IABC members. Here are just a few of the resources you have access to with your membership: Check out our on-demand webinar on Measuring What Matters in Owned, Earned and Paid Media and learn how you can accurately measure a variety of media campaigns. Learn why it’s important [...]
Support the IABC's petition for an ethical communication In these days of social and political change, now more than ever is the time to take a stand for transparent and ethical professional communication. The International Association of Business Communicators (IABC) has created this petition to publicly stand in support of the IABC Code of Ethics and what [...]