Monthly Archives: March 2017

Segmentation is killing your brand

A store is a place you go to buy stuff, usually out of convenience or habit. In contrast, brands inspire irrational loyalty and yes, even love. How does a company build itself into a brand that people can fall deeply, madly in love with? The old model says segmentation of audiences is the key to [...]

By |2020-02-09T23:27:09-08:00March 25th, 2017|International News|

Nominations Open for Canada East Region (CER) 2017-18 Executive Board

Your IABC Canada East Region (CER) supports chapter leaders from Newfoundland and Labrador to Ontario. We create structures and programs to support and help chapter leaders deliver value to their members and we represent chapter interests to IABC International. If you are an experienced chapter volunteer looking for new opportunities to be involved with the [...]

By |2017-03-24T17:36:20-07:00March 24th, 2017|Blog, Canada East|

The 2017–2018 international executive board

IABC draws from the best in the global communication field to educate, inform and inspire innovation in professional communication. As the governing body of IABC, the international executive board leads the organization in its mission to set the global standard of excellence for business communication. The 2017–2018 board slate represents the broad cultural and professional [...]

By |2020-02-09T23:27:09-08:00March 19th, 2017|International News|

5 Steps to Creating a Better Employee Experience

Leaders and communicators agree: The future of work will be powered by a more holistic view of the employee experience. To realize this future, we as communicators need to begin shifting perspectives about our work, both for ourselves and for other internal stakeholders. This shift in focus would be toward creating more of a strategic [...]

By |2020-02-09T23:27:09-08:00March 11th, 2017|International News|

Top 7 Internal Communication Trends for 2017

Will anything be radically different in internal communication in 2017 compared to 2016 or, for that matter,  2015 or 2014? The title of a recent blog post by an internal communication partner posed the question: “The Death of Internal Communication Roles?” But while the provocative headline may have attracted attention, the piece focused more on the [...]

By |2020-02-09T23:27:09-08:00March 11th, 2017|International News|

Dare to lead conference 2017

Do you have a leadership experience to share? Expertise on ethics in communications? An interesting perspective on changing communications technology? The Canada West Region Dare to Lead conference, to be held in Vancouver May 27 and 28, 2017, is looking for presenters on those topics and more. Learn more about the conference and apply to present [...]

By |2017-03-03T20:25:55-08:00March 3rd, 2017|Canada West|

Free member-only webinar starts 9 March

It’s member month at IABC! Sign up to join and enjoy free resources all year-round, like this free webinar for members only. 9 March 2017 at 12 p.m. PST / 3 p.m. EST. Learn more about the perks of joining IABC during member month. Voice of the brand: Creating an impactful executive speaker program Presented by Amy Scarlino [...]

By |2020-02-09T23:27:10-08:00March 2nd, 2017|International News|

March Member Month is here!

March is Member Month at IABC! IABC is all about the people, and you know this because you are an integral part of our vibrant and thriving community. With IABC membership, you can find a connection anywhere across the globe. Someone who will take your call, join you for coffee, share ideas, engage in problem-solving, and help [...]

By |2017-03-03T20:31:18-08:00March 2nd, 2017|International News|
Go to Top