Segmentation is killing your brand

A store is a place you go to buy stuff, usually out of convenience or habit. In contrast, brands inspire irrational loyalty and yes, even love. How does a company build itself into a brand that people can fall deeply, madly in love with? The old model says segmentation of audiences is the key to [...]

By |2020-02-09T23:27:09-08:00March 25th, 2017|International News|

5 Steps to Creating a Better Employee Experience

Leaders and communicators agree: The future of work will be powered by a more holistic view of the employee experience. To realize this future, we as communicators need to begin shifting perspectives about our work, both for ourselves and for other internal stakeholders. This shift in focus would be toward creating more of a strategic [...]

By |2020-02-09T23:27:09-08:00March 11th, 2017|International News|
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