Monthly Archives: August 2019

Use impact assessment to enhance reputation

By Deb Tomlinson and Joni Avram   This coming October, hundreds of professional communicators will gather at the IABC Western Conference in Banff. Deb Tomlinson (CEO of the Association of Alberta Sexual Assault Services) and Joni Avram (Founder of Cause & Effect Marketing) will present a case study on how to use impact assessment to [...]

By | August 19th, 2019|Blog, Canada West, Conferences|

The Power of a Question

By Dr. Rebecca Sutherns Communication planning is an essential tool for ensuring your organization sends a clear, specific message with measurable results. Yet the focus of broader project planning meetings can often be on other elements of the project, with communications playing a supporting role, or even being treated as an afterthought. The Communications professional [...]

By | August 19th, 2019|Blog, Canada West, Conferences|

Why do stakeholder engagement?

By Dr. Rebecca Sutherns   We're living in a time when people expect involvement and transparency in decision making, especially when the outcome affects them. Involving people in decision-making leads to wiser decisions that people will stand behind. Engagement activities can range from informing local residents about an upcoming event, to hosting a public meeting [...]

By | August 19th, 2019|Blog, Canada West, Conferences|

Video Strategy

...by Jamie Mallais All marketers know that content is king. Moreover, all marketers know that video content is king when it comes to advertising and social media. It is no longer just one piece of your overall marketing plan -- it is central to your campaign efforts, especially your social media strategy! Video is dominating [...]

By | August 19th, 2019|Blog, Canada West, Conferences|