Are You Prepared for an Online Crisis?
Your company could be worth billions, but your reputation is priceless. Yet a 2013 Accenture survey revealed that only 28 percent of corporate risk managers are prepared to deal with crisis. How would you rate [...]
2017 Gold Quill winners announced
The winners of the 2017 Gold Quill Awards have been announced. In total, IABC has recognized 227 entries as world class, announcing 74 Excellence Awards and 153 Merit Awards. Winners come from all over the world, with [...]
How to Make Your Strategy Stick, with a Story
"A company without a story is usually a company without a strategy.” —Ben Horowitz, entrepreneur and investor Steve Jobs bounces onto the stage and grabs the slide changer from his colleague with a friendly “Thanks, [...]
April IABC Member-Only Benefits
Each month, we highlight some resources available exclusively to IABC members. Here are just a few of the resources you have access to with your membership: Check out our on-demand webinar “How to Create Powerful [...]
Join us on 4 April
IABC offers free member-only webinars with all-star speakers presenting the latest trends and best practices in communication. Join the live sessions or listen to the session recordings at your convenience. As always, members enjoy discounts on all IABC [...]
Segmentation is killing your brand
A store is a place you go to buy stuff, usually out of convenience or habit. In contrast, brands inspire irrational loyalty and yes, even love. How does a company build itself into a brand [...]
The 2017–2018 international executive board
IABC draws from the best in the global communication field to educate, inform and inspire innovation in professional communication. As the governing body of IABC, the international executive board leads the organization in its mission [...]
5 Steps to Creating a Better Employee Experience
Leaders and communicators agree: The future of work will be powered by a more holistic view of the employee experience. To realize this future, we as communicators need to begin shifting perspectives about our work, [...]
Top 7 Internal Communication Trends for 2017
Will anything be radically different in internal communication in 2017 compared to 2016 or, for that matter, 2015 or 2014? The title of a recent blog post by an internal communication partner posed the question: [...]
Free member-only webinar starts 9 March
It’s member month at IABC! Sign up to join and enjoy free resources all year-round, like this free webinar for members only. 9 March 2017 at 12 p.m. PST / 3 p.m. EST. Learn more about the [...]