How to Make Your Strategy Stick, with a Story

April 16th, 2017|0 Comments

"A company without a story is usually a company without a strategy.” —Ben Horowitz, entrepreneur and investor Steve Jobs bounces onto the stage and grabs the slide changer from his colleague with a friendly “Thanks, [...]

April IABC Member-Only Benefits

April 16th, 2017|0 Comments

Each month, we highlight some resources available exclusively to IABC members. Here are just a few of the resources you have access to with your membership: Check out our on-demand webinar “How to Create Powerful [...]

Join us on 4 April

April 1st, 2017|0 Comments

IABC offers free member-only webinars with all-star speakers presenting the latest trends and best practices in communication. Join the live sessions or listen to the session recordings at your convenience. As always, members enjoy discounts on all IABC [...]

Segmentation is killing your brand

March 25th, 2017|0 Comments

A store is a place you go to buy stuff, usually out of convenience or habit. In contrast, brands inspire irrational loyalty and yes, even love. How does a company build itself into a brand [...]

The 2017–2018 international executive board

March 19th, 2017|0 Comments

IABC draws from the best in the global communication field to educate, inform and inspire innovation in professional communication. As the governing body of IABC, the international executive board leads the organization in its mission [...]

5 Steps to Creating a Better Employee Experience

March 11th, 2017|0 Comments

Leaders and communicators agree: The future of work will be powered by a more holistic view of the employee experience. To realize this future, we as communicators need to begin shifting perspectives about our work, [...]

Top 7 Internal Communication Trends for 2017

March 11th, 2017|0 Comments

Will anything be radically different in internal communication in 2017 compared to 2016 or, for that matter,  2015 or 2014? The title of a recent blog post by an internal communication partner posed the question: [...]

Free member-only webinar starts 9 March

March 2nd, 2017|0 Comments

It’s member month at IABC! Sign up to join and enjoy free resources all year-round, like this free webinar for members only. 9 March 2017 at 12 p.m. PST / 3 p.m. EST. Learn more about the [...]

March Member Month is here!

March 2nd, 2017|0 Comments

March is Member Month at IABC! IABC is all about the people, and you know this because you are an integral part of our vibrant and thriving community. With IABC membership, you can find a connection anywhere [...]

Developing strategic communication plans: Circle of Fellows #18

February 24th, 2017|0 Comments

Four IABC Fellows spent an hour at noon EST on 16 February discussing approaches to strategic planning, the elements of a sound strategic plan, what to do when the plan doesn’t go as expected, and what’s [...]