Segmentation is killing your brand

March 25th, 2017|0 Comments

A store is a place you go to buy stuff, usually out of convenience or habit. In contrast, brands inspire irrational loyalty and yes, even love. How does a company build itself into a brand [...]

The 2017–2018 international executive board

March 19th, 2017|0 Comments

IABC draws from the best in the global communication field to educate, inform and inspire innovation in professional communication. As the governing body of IABC, the international executive board leads the organization in its mission [...]

5 Steps to Creating a Better Employee Experience

March 11th, 2017|0 Comments

Leaders and communicators agree: The future of work will be powered by a more holistic view of the employee experience. To realize this future, we as communicators need to begin shifting perspectives about our work, [...]

Top 7 Internal Communication Trends for 2017

March 11th, 2017|0 Comments

Will anything be radically different in internal communication in 2017 compared to 2016 or, for that matter,  2015 or 2014? The title of a recent blog post by an internal communication partner posed the question: [...]

Free member-only webinar starts 9 March

March 2nd, 2017|0 Comments

It’s member month at IABC! Sign up to join and enjoy free resources all year-round, like this free webinar for members only. 9 March 2017 at 12 p.m. PST / 3 p.m. EST. Learn more about the [...]

March Member Month is here!

March 2nd, 2017|0 Comments

March is Member Month at IABC! IABC is all about the people, and you know this because you are an integral part of our vibrant and thriving community. With IABC membership, you can find a connection anywhere [...]

Developing strategic communication plans: Circle of Fellows #18

February 24th, 2017|0 Comments

Four IABC Fellows spent an hour at noon EST on 16 February discussing approaches to strategic planning, the elements of a sound strategic plan, what to do when the plan doesn’t go as expected, and what’s [...]

How to Weave Strategic Planning into Your Day-to-Day Work

February 24th, 2017|0 Comments

“Plans are worthless, but planning is everything.” —Dwight D. Eisenhower, 34th U.S. President Strategic planning is a discovery process that presents a tremendous professional development opportunity. However, it is not meant to be just a [...]

IABC announces 2017 Fellows Award Recipients

February 24th, 2017|0 Comments

The International Association of Business Communicators (IABC) has announced its 2017 Fellows: Cindy Schmieg ABC, Lee Hornick, and Brenda Siler. The IABC Fellows designation is the highest honor the organization confers upon its members and [...]

Rethinking Strategic Communication for Changing Times

February 16th, 2017|0 Comments

For people who use words for a living, communicators sure can tie themselves in knots sometimes with different definitions of the same thing. We work on communication strategies. We create communication plans to support business [...]