By Deb Tomlinson and Joni Avram This coming October, hundreds of professional communicators will gather at the IABC Western Conference in Banff. Deb Tomlinson (CEO of the Association of Alberta Sexual Assault Services) and Joni Avram (Founder of Cause & Effect Marketing) will present a case study on how to use impact assessment to [...]
By Dr. Rebecca Sutherns Communication planning is an essential tool for ensuring your organization sends a clear, specific message with measurable results. Yet the focus of broader project planning meetings can often be on other elements of the project, with communications playing a supporting role, or even being treated as an afterthought. The Communications professional [...]
By Dr. Rebecca Sutherns We're living in a time when people expect involvement and transparency in decision making, especially when the outcome affects them. Involving people in decision-making leads to wiser decisions that people will stand behind. Engagement activities can range from informing local residents about an upcoming event, to hosting a public meeting [...]
...by Jamie Mallais All marketers know that content is king. Moreover, all marketers know that video content is king when it comes to advertising and social media. It is no longer just one piece of your overall marketing plan -- it is central to your campaign efforts, especially your social media strategy! Video is dominating [...]
May 25-26-27, 2018 Ramada Hotel, Regina, Sask. Thank you to those who attended a very memorable Dare to Lead in Regina this year. Details and registration for IABC/Canada West’s annual training conference for incoming chapter leaders will be published in the Spring of 2019. There are also Chapter Leadership Development Teleconferences available. Check our news feed for dates and times.
Join us for interactive discussions that will provide your chapter leaders with useful information, connections and discussions that will make your leadership role more effective, and ultimately more satisfying. All calls will take place from 1:30-2:30 p.m. Saskatchewan time; 11:30 a.m. B.C., 12:30 p.m. Alberta, and 1:30 p.m. Manitoba - until daylight savings time changes. [...]
You are a strategic thinker and team player who understands the impact IABC Canada West Region makes through their professional development opportunities and sponsorship value. The regional board is accepting nominations for a Professional Development and Sponsorship Director to join the board. IABC Canada West Region has an excellent opportunity for you to give back [...]