CWR Comms Director

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So far CWR Comms Director has created 61 blog entries.

How to Make Your Strategy Stick, with a Story

"A company without a story is usually a company without a strategy.” —Ben Horowitz, entrepreneur and investor Steve Jobs bounces onto the stage and grabs the slide changer from his colleague with a friendly “Thanks, Scott.” He’s looking thin and grey, illness having taken its toll, but his energy remains boundless. It’s the 2011 Apple [...]

By |2020-02-09T23:27:08-08:00April 16th, 2017|International News|

April IABC Member-Only Benefits

Each month, we highlight some resources available exclusively to IABC members. Here are just a few of the resources you have access to with your membership: Check out our on-demand webinar “How to Create Powerful and Positive Changes in Your Organization.” Learn how to help your organization anticipate and navigate crises as they occur by [...]

By |2020-02-09T23:27:08-08:00April 16th, 2017|International News|

Nominations Open for Canada West Region (CWR) 2017-18 Executive Board

If you are a strategic thinker, team player and accomplished problem solver and who is committed to IABC, IABC Canada West Region has an excellent opportunity for you to give back to the communications community, work with communications professionals across Western Canada and have some fun making professional contacts and life-long friendships. The regional board [...]

By |2020-02-09T23:27:08-08:00April 1st, 2017|Canada West|

IABC Calgary conference: Communication Strategies And Stories To Transform In A Digital World

All Day Location TBD Saturday, June 24 A full day conference  where industry experts share best practices, stories and new ideas that helped shape and define their company. During a series of talks and workshops, you will be inspired to build communication strategies, regardless of what stage you are at in your career, based on [...]

By |2017-04-01T09:13:02-07:00April 1st, 2017|Canada West|

Join us on 4 April

IABC offers free member-only webinars with all-star speakers presenting the latest trends and best practices in communication. Join the live sessions or listen to the session recordings at your convenience. As always, members enjoy discounts on all IABC Academy workshops. The missing link: Traps and tricks of confident leadership Presented by Anna Conrad Confident leadership is like walking a [...]

By |2020-02-09T23:27:08-08:00April 1st, 2017|International News|

Segmentation is killing your brand

A store is a place you go to buy stuff, usually out of convenience or habit. In contrast, brands inspire irrational loyalty and yes, even love. How does a company build itself into a brand that people can fall deeply, madly in love with? The old model says segmentation of audiences is the key to [...]

By |2020-02-09T23:27:09-08:00March 25th, 2017|International News|

The 2017–2018 international executive board

IABC draws from the best in the global communication field to educate, inform and inspire innovation in professional communication. As the governing body of IABC, the international executive board leads the organization in its mission to set the global standard of excellence for business communication. The 2017–2018 board slate represents the broad cultural and professional [...]

By |2020-02-09T23:27:09-08:00March 19th, 2017|International News|

5 Steps to Creating a Better Employee Experience

Leaders and communicators agree: The future of work will be powered by a more holistic view of the employee experience. To realize this future, we as communicators need to begin shifting perspectives about our work, both for ourselves and for other internal stakeholders. This shift in focus would be toward creating more of a strategic [...]

By |2020-02-09T23:27:09-08:00March 11th, 2017|International News|

Top 7 Internal Communication Trends for 2017

Will anything be radically different in internal communication in 2017 compared to 2016 or, for that matter,  2015 or 2014? The title of a recent blog post by an internal communication partner posed the question: “The Death of Internal Communication Roles?” But while the provocative headline may have attracted attention, the piece focused more on the [...]

By |2020-02-09T23:27:09-08:00March 11th, 2017|International News|
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