CWR Comms Director

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So far CWR Comms Director has created 61 blog entries.

Setting our path: IABC’s Vision

Thoughts from the IABC Chair For the past three months Vice Chair Sharon Hunter and I have been on a listening tour. Members from every region shared what IABC, at its best, means to them. These insights, along with the member survey from last summer, will direct the creation of the 2017/2020 strategy. A significant [...]

By |2020-02-09T23:27:11-08:00February 16th, 2017|Canada West, International News|

Enjoy free member resources from IABC

Each month, we are highlighting resources available exclusively to IABC members. Here are just a few of the resources you have access to with your membership: Check out our on-demand webinar on Measuring What Matters in Owned, Earned and Paid Media and learn how you can accurately measure a variety of media campaigns. Learn why it’s important [...]

By |2020-02-09T23:27:11-08:00February 7th, 2017|International News|

Sign IABC’s petition to “Show Your Commitment to Ethical Communication”

Support the IABC's petition for an ethical communication   In these days of social and political change, now more than ever is the time to take a stand for transparent and ethical professional communication.  The International Association of Business Communicators (IABC) has created this petition to publicly stand in support of the IABC Code of Ethics and what [...]

By |2017-02-07T20:45:04-08:00February 7th, 2017|Canada West, International News|

4 Keys to Turning Your Social Media Metrics into Actionable Insights

  After reviewing social media marketing metrics and analytics reports, do you sometimes find yourself asking, “So what do we do now?” Social media marketers can easily get so caught up in measurement and tracking that the impact of the information gleaned can get lost. The data from analytics and metrics reports may lead to [...]

By |2020-02-09T23:27:12-08:00January 27th, 2017|International News|

Top 5 B2B marketing communication trends to watch out for in 2017

The increasingly complex world of business-to-business (B2B) marketing—pulled in every direction by demanding sales teams, cost-cutting business leaders and ROI-driven CMOs—continues to make the role of content a challenging but crucial aspect of the marketing landscape. As we head into the new year, these five trends will reshape content marketing conversations in 2017—and maybe even [...]

By |2020-02-09T23:27:12-08:00January 17th, 2017|International News|

The IABC Calgary’s 50th Anniversary Gala is coming soon

IABC Calgary is holding a formal gala on January 28th to celebrate their past achievements as a chapter and in communications. If you are ready for a night of celebration and entertainment, check out the information below: 6:00 pm - 10:00 pm WinSport (88 Canada Olympic Road S.W.) Saturday, Jan. 28, 2017 Get your tickets! [...]

By |2020-02-09T23:27:12-08:00January 14th, 2017|Canada West|

3 Social Media Trends to Watch in 2017

Social media are undergoing some titanic shifts. While this field has never been stagnant, two trends that became apparent in 2016 will force organizations to rethink their social media strategies in the coming year, while challenging them to measure the impact of those strategies. A third trend will also lead communicators and marketers to rethink [...]

By |2020-02-09T23:27:13-08:00January 14th, 2017|International News|

The late deadline to enter to win a Gold Quill Award is 31 January

A quick reminder: the final deadline for 2017 Gold Quill Awards entries is approaching! For more than 40 years, IABC’s Gold Quill Awards have recognized and awarded excellence in strategic communication worldwide. Gold Quill is the only awards program that honors the dedication, innovation and passion of communicators on a global scale. Imagine yourself standing along [...]

By |2017-01-14T15:20:29-08:00January 14th, 2017|International News|
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