2503, 2017

Segmentation is killing your brand

March 25th, 2017|0 Comments

A store is a place you go to buy stuff, usually out of convenience or habit. In contrast, brands inspire irrational loyalty and yes, even love. How does a company build itself into a brand [...]

2403, 2017

Nominations Open for Canada East Region (CER) 2017-18 Executive Board

March 24th, 2017|0 Comments

Your IABC Canada East Region (CER) supports chapter leaders from Newfoundland and Labrador to Ontario. We create structures and programs to support and help chapter leaders deliver value to their members and we represent chapter [...]

1903, 2017

The 2017–2018 international executive board

March 19th, 2017|0 Comments

IABC draws from the best in the global communication field to educate, inform and inspire innovation in professional communication. As the governing body of IABC, the international executive board leads the organization in its mission [...]

1103, 2017

5 Steps to Creating a Better Employee Experience

March 11th, 2017|0 Comments

Leaders and communicators agree: The future of work will be powered by a more holistic view of the employee experience. To realize this future, we as communicators need to begin shifting perspectives about our work, [...]