2503, 2017

Segmentation is killing your brand

March 25th, 2017|0 Comments

A store is a place you go to buy stuff, usually out of convenience or habit. In contrast, brands inspire irrational loyalty and yes, even love. How does a company build itself into a brand [...]

1903, 2017

The 2017–2018 international executive board

March 19th, 2017|0 Comments

IABC draws from the best in the global communication field to educate, inform and inspire innovation in professional communication. As the governing body of IABC, the international executive board leads the organization in its mission [...]

1103, 2017

5 Steps to Creating a Better Employee Experience

March 11th, 2017|0 Comments

Leaders and communicators agree: The future of work will be powered by a more holistic view of the employee experience. To realize this future, we as communicators need to begin shifting perspectives about our work, [...]

1103, 2017

Top 7 Internal Communication Trends for 2017

March 11th, 2017|0 Comments

Will anything be radically different in internal communication in 2017 compared to 2016 or, for that matter,  2015 or 2014? The title of a recent blog post by an internal communication partner posed the question: [...]