1908, 2019

Use impact assessment to enhance reputation

August 19th, 2019|0 Comments

By Deb Tomlinson and Joni Avram   This coming October, hundreds of professional communicators will gather at the IABC Western Conference in Banff. Deb Tomlinson (CEO of the Association of Alberta Sexual Assault Services) and [...]

1908, 2019

The Power of a Question

August 19th, 2019|0 Comments

By Dr. Rebecca Sutherns Communication planning is an essential tool for ensuring your organization sends a clear, specific message with measurable results. Yet the focus of broader project planning meetings can often be on other [...]

1908, 2019

Why do stakeholder engagement?

August 19th, 2019|0 Comments

By Dr. Rebecca Sutherns   We're living in a time when people expect involvement and transparency in decision making, especially when the outcome affects them. Involving people in decision-making leads to wiser decisions that people [...]

1908, 2019

Video Strategy

August 19th, 2019|0 Comments

...by Jamie Mallais All marketers know that content is king. Moreover, all marketers know that video content is king when it comes to advertising and social media. It is no longer just one piece of [...]