Blog

Now accepting applications for the Canada West Region Board

Wanted: strategic thinkers, team players and accomplished problem solvers. IABC Canada West Region has an excellent opportunity for you to learn, help and meet other communication professionals in western Canada. The regional board is accepting nominations for the following positions: Finance Director (two-year term) Administration Director/Board Secretary Communication Director (two-year term) National Programs Director (two-year term) [...]

By |2020-03-12T07:03:16-07:00March 10th, 2020|Blog, Canada West|

Canada West Conference – that’s a wrap

Thank you to the attendees of the Canada West Conference in Banff, AB who came together to network and learn from our theme, Driven By Data. Conference highlights were keynotes by Kelly Steward of Swoop, Claire Booth from Lux Insights and author of The Achiever Fever and Rosemary Thompson of the Banff Centre for Arts [...]

By |2020-02-09T23:27:04-08:00October 29th, 2019|Blog, Canada West, Conferences|

Congratulations to our newest Master Communicator

It's with great pleasure that we announce that Lynda McLean, ABC of Wood Buffalo, AB has been recognized as our 2019 Master Communicator recipient. The IABC Canada Master Communicator designation (MC) is a lifetime achievement designation and the highest honor IABC Canada can bestow on an individual member. Lynda McLean is the Director of Communications, [...]

By |2020-02-09T23:27:04-08:00October 29th, 2019|Blog, International News, Master Communicator|

Silver Leaf Winners Announced!

Congratulations to the 2019 Silver Leaf Award winners from BC, Alberta, Saskatchewan and Ontario. Silver Leaf is Canada’s premiere professional awards program celebrating excellence in business communication. It’s a chance for communicators working in all disciplines to receive national industry recognition for outstanding work in the field of communications. Access criteria and learn how to nominate here. Thank [...]

By |2020-02-09T23:27:04-08:00October 29th, 2019|Blog, Canada West, International News|

Use impact assessment to enhance reputation

By Deb Tomlinson and Joni Avram   This coming October, hundreds of professional communicators will gather at the IABC Western Conference in Banff. Deb Tomlinson (CEO of the Association of Alberta Sexual Assault Services) and Joni Avram (Founder of Cause & Effect Marketing) will present a case study on how to use impact assessment to [...]

By |2020-02-09T23:27:05-08:00August 19th, 2019|Blog, Canada West, Conferences|

The Power of a Question

By Dr. Rebecca Sutherns Communication planning is an essential tool for ensuring your organization sends a clear, specific message with measurable results. Yet the focus of broader project planning meetings can often be on other elements of the project, with communications playing a supporting role, or even being treated as an afterthought. The Communications professional [...]

By |2020-02-09T23:27:05-08:00August 19th, 2019|Blog, Canada West, Conferences|

Why do stakeholder engagement?

By Dr. Rebecca Sutherns   We're living in a time when people expect involvement and transparency in decision making, especially when the outcome affects them. Involving people in decision-making leads to wiser decisions that people will stand behind. Engagement activities can range from informing local residents about an upcoming event, to hosting a public meeting [...]

By |2020-02-09T23:27:05-08:00August 19th, 2019|Blog, Canada West, Conferences|

Video Strategy

...by Jamie Mallais All marketers know that content is king. Moreover, all marketers know that video content is king when it comes to advertising and social media. It is no longer just one piece of your overall marketing plan -- it is central to your campaign efforts, especially your social media strategy! Video is dominating [...]

By |2020-02-09T23:27:05-08:00August 19th, 2019|Blog, Canada West, Conferences|

2019 Silver Leaf Awards – deadline extended until July 12th!

Don’t miss your chance to shine. The deadline for the 2019 Silver Leaf Awards is extended to Friday, July 12, 2019 – 2:00 p.m. PST. The Silver Leaf Awards are among IABC Canada’s highest achievements. It is a recognition of excellence in strategic communication planning and execution, and a stepping stone towards an entry to the globally [...]

By |2020-02-09T23:27:06-08:00July 4th, 2019|Blog, Canada West, International News|

IABC CWR AGM 2019 – Chair’s Report

The IABC/Canada West AGM took place on Thursday June 20, 2019. The slate of 2019/2020 Executive Officers was approved, and the proposed bylaw amendments were also approved. Meeting Documents: IABC CWR Proposed Bylaw Amendments for AGM 2019 IABC CWR AGM Minutes 2018 IABC CWR AGM Agenda - 20 June 2019 Chair’s report The 2018-19 Board [...]

By |2020-02-09T23:27:06-08:00May 24th, 2019|Blog, Canada West|