Canada West

IABC Professional Development Program Receives ANSI International Accreditation

The International Association of Business Communicators (IABC) announced that its professional development initiative, the Global Communication Certification Council, has received international accreditation for its Communication Management Professional® (CMP) certification program. Read more

By |2020-08-06T08:33:34-07:00August 6th, 2020|Blog, Canada East, Canada West, International News|

POSTPONED TO 2021: 2020 Silver Leaf Awards update

Given the COVID-19 pandemic situation, the decision was made not to hold a Silver Leaf Awards program in 2020. We recognize how these past difficult months have kept communication professionals extremely busy and the hard work will continue for the next couple of months. We want to let communication professionals focus on their strategic daily [...]

By |2020-08-06T08:28:16-07:00June 24th, 2020|Blog, Canada East, Canada West, International News|

IABC CWR 2020 AGM – Monday June 29, 2020

The IABC CWR AGM is taking place on Monday, June 29, 2020 at 12:00 p.m. MDT. Proposed Slate: 2020/2021 IABC/Canada West Executive Board Returning: Will Tigley, SCMP – Calgary - Chair Sue Heuman, ABC, MC – Edmonton - Vice-Chair Bart Goemans CMP, SCMP – Calgary - Director of Sponsorships and Professional Development New proposed candidates: [...]

By |2020-06-25T19:39:23-07:00June 6th, 2020|Blog, Canada West|

Canada West Conference – that’s a wrap

Thank you to the attendees of the Canada West Conference in Banff, AB who came together to network and learn from our theme, Driven By Data. Conference highlights were keynotes by Kelly Steward of Swoop, Claire Booth from Lux Insights and author of The Achiever Fever and Rosemary Thompson of the Banff Centre for Arts [...]

By |2020-02-09T23:27:04-08:00October 29th, 2019|Blog, Canada West, Conferences|

Silver Leaf Winners Announced!

Congratulations to the 2019 Silver Leaf Award winners from BC, Alberta, Saskatchewan and Ontario. Silver Leaf is Canada’s premiere professional awards program celebrating excellence in business communication. It’s a chance for communicators working in all disciplines to receive national industry recognition for outstanding work in the field of communications. Access criteria and learn how to nominate here. Thank [...]

By |2020-02-09T23:27:04-08:00October 29th, 2019|Blog, Canada West, International News|

Use impact assessment to enhance reputation

By Deb Tomlinson and Joni Avram   This coming October, hundreds of professional communicators will gather at the IABC Western Conference in Banff. Deb Tomlinson (CEO of the Association of Alberta Sexual Assault Services) and Joni Avram (Founder of Cause & Effect Marketing) will present a case study on how to use impact assessment to [...]

By |2020-02-09T23:27:05-08:00August 19th, 2019|Blog, Canada West, Conferences|

The Power of a Question

By Dr. Rebecca Sutherns Communication planning is an essential tool for ensuring your organization sends a clear, specific message with measurable results. Yet the focus of broader project planning meetings can often be on other elements of the project, with communications playing a supporting role, or even being treated as an afterthought. The Communications professional [...]

By |2020-02-09T23:27:05-08:00August 19th, 2019|Blog, Canada West, Conferences|

Why do stakeholder engagement?

By Dr. Rebecca Sutherns   We're living in a time when people expect involvement and transparency in decision making, especially when the outcome affects them. Involving people in decision-making leads to wiser decisions that people will stand behind. Engagement activities can range from informing local residents about an upcoming event, to hosting a public meeting [...]

By |2020-02-09T23:27:05-08:00August 19th, 2019|Blog, Canada West, Conferences|

Video Strategy

...by Jamie Mallais All marketers know that content is king. Moreover, all marketers know that video content is king when it comes to advertising and social media. It is no longer just one piece of your overall marketing plan -- it is central to your campaign efforts, especially your social media strategy! Video is dominating [...]

By |2020-02-09T23:27:05-08:00August 19th, 2019|Blog, Canada West, Conferences|

2019 Silver Leaf Awards – deadline extended until July 12th!

Don’t miss your chance to shine. The deadline for the 2019 Silver Leaf Awards is extended to Friday, July 12, 2019 – 2:00 p.m. PST. The Silver Leaf Awards are among IABC Canada’s highest achievements. It is a recognition of excellence in strategic communication planning and execution, and a stepping stone towards an entry to the globally [...]

By |2020-02-09T23:27:06-08:00July 4th, 2019|Blog, Canada West, International News|