Canada West

Use impact assessment to enhance reputation

By Deb Tomlinson and Joni Avram   This coming October, hundreds of professional communicators will gather at the IABC Western Conference in Banff. Deb Tomlinson (CEO of the Association of Alberta Sexual Assault Services) and Joni Avram (Founder of Cause & Effect Marketing) will present a case study on how to use impact assessment to [...]

By | August 19th, 2019|Blog, Canada West, Conferences|

The Power of a Question

By Dr. Rebecca Sutherns Communication planning is an essential tool for ensuring your organization sends a clear, specific message with measurable results. Yet the focus of broader project planning meetings can often be on other elements of the project, with communications playing a supporting role, or even being treated as an afterthought. The Communications professional [...]

By | August 19th, 2019|Blog, Canada West, Conferences|

Why do stakeholder engagement?

By Dr. Rebecca Sutherns   We're living in a time when people expect involvement and transparency in decision making, especially when the outcome affects them. Involving people in decision-making leads to wiser decisions that people will stand behind. Engagement activities can range from informing local residents about an upcoming event, to hosting a public meeting [...]

By | August 19th, 2019|Blog, Canada West, Conferences|

Video Strategy

...by Jamie Mallais All marketers know that content is king. Moreover, all marketers know that video content is king when it comes to advertising and social media. It is no longer just one piece of your overall marketing plan -- it is central to your campaign efforts, especially your social media strategy! Video is dominating [...]

By | August 19th, 2019|Blog, Canada West, Conferences|

2019 Silver Leaf Awards – deadline extended until July 12th!

Don’t miss your chance to shine. The deadline for the 2019 Silver Leaf Awards is extended to Friday, July 12, 2019 – 2:00 p.m. PST. The Silver Leaf Awards are among IABC Canada’s highest achievements. It is a recognition of excellence in strategic communication planning and execution, and a stepping stone towards an entry to the globally [...]

By | July 4th, 2019|Blog, Canada West, International News|

Hunting for Canada’s Master Communicators

  Do you know a communication aficionado who wields knowledge of our profession like a sword of light? Someone who carefully balances the art and science of strategic communication producing results at every turn? IABC Canada’s 2019 Master Communicator program is open for nominations. We’re hunting from coast to coast for the best of the [...]

By | June 25th, 2019|Canada West, International News, Master Communicator|

IABC CWR AGM 2019 – Chair’s Report

The IABC/Canada West AGM took place on Thursday June 20, 2019. The slate of 2019/2020 Executive Officers was approved, and the proposed bylaw amendments were also approved. Meeting Documents: IABC CWR Proposed Bylaw Amendments for AGM 2019 IABC CWR AGM Minutes 2018 IABC CWR AGM Agenda - 20 June 2019 Chair’s report The 2018-19 Board [...]

By | May 24th, 2019|Blog, Canada West|

Dare to Lead is THIS WEEKEND!

IABC Canada West Dare to Lead in Edmonton is taking place this weekend! If you're attending the event, remember to download the Whova event app to view the agenda, attendees and social activities. Click here for more information on Dare to Lead. To learn more about our Dare to Lead speakers, click here. What is [...]

By | May 23rd, 2019|Blog, Canada West, Conferences|

IABC Canada West Region Board now accepting Board nominations

Are you interested in supporting the work of the Canada West Region of IABC? The IABC Canada West Region Board is now accepting nominations for our 2019-2020 Board of Directors. The CWR Board is comprised of the following elected positions: Chair, Vice Chair, Past Chair, Board Secretary, Finance Director, National Programs Director, Communication Director, Leadership [...]

By | March 5th, 2019|Blog, Canada West|

New Opportunities to Get Involved!

Looking to get involved with IABC? We have two exciting opportunities to contribute your expertise, and give back to the IABC Community: Capital Awards Program Judge –  Members Only - Deadline: February 15, 2019 Current IABC Members in good standing are invited to support the excellent Capital Awards Program in Edmonton as a volunteer judge. All [...]

By | January 27th, 2019|Blog, Canada West, Conferences|