By Deb Tomlinson and Joni Avram This coming October, hundreds of professional communicators will gather at the IABC Western Conference in Banff. Deb Tomlinson (CEO of the Association of Alberta Sexual Assault Services) and Joni Avram (Founder of Cause & Effect Marketing) will present a case study on how to use impact assessment to [...]
By Dr. Rebecca Sutherns Communication planning is an essential tool for ensuring your organization sends a clear, specific message with measurable results. Yet the focus of broader project planning meetings can often be on other elements of the project, with communications playing a supporting role, or even being treated as an afterthought. The Communications professional [...]
By Dr. Rebecca Sutherns We're living in a time when people expect involvement and transparency in decision making, especially when the outcome affects them. Involving people in decision-making leads to wiser decisions that people will stand behind. Engagement activities can range from informing local residents about an upcoming event, to hosting a public meeting [...]
...by Jamie Mallais All marketers know that content is king. Moreover, all marketers know that video content is king when it comes to advertising and social media. It is no longer just one piece of your overall marketing plan -- it is central to your campaign efforts, especially your social media strategy! Video is dominating [...]
IABC Canada West Dare to Lead in Edmonton is taking place this weekend! If you're attending the event, remember to download the Whova event app to view the agenda, attendees and social activities. Click here for more information on Dare to Lead. To learn more about our Dare to Lead speakers, click here. What is [...]
Looking to get involved with IABC? We have two exciting opportunities to contribute your expertise, and give back to the IABC Community: Capital Awards Program Judge – Members Only - Deadline: February 15, 2019 Current IABC Members in good standing are invited to support the excellent Capital Awards Program in Edmonton as a volunteer judge. All [...]
The IABC Canada West Conference will be taking place in Banff, Alberta on October 27-29, 2019. Make sure you save the date and we look forward to seeing you there! More information will be posted on the IABC Canada West Conference, so be sure to check back often!
Breathtakingly beautiful, with a mild climate, and heralded as one of most uniquely diverse cities in Canada, Vancouver is the chosen location for the IABC World Conference! Join us for IABC’s premier annual conference designed for the communication professional. Registration is now open for the conference, which runs from June 9-12, 2019. The theme of [...]
May 25-26-27, 2018 Ramada Hotel, Regina, Sask. Thank you to those who attended a very memorable Dare to Lead in Regina this year. Details and registration for IABC/Canada West’s annual training conference for incoming chapter leaders will be published in the Spring of 2019. There are also Chapter Leadership Development Teleconferences available. Check our news feed for dates and times.
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