Claire Booth Headshot

Claire Booth is the author of the best-selling The Achiever Fever Cure and has been featured on CTV’s The Social, The Marilyn Denis Show, Global News and CBC radio. She is the founder and CEO of Lux Insights, a market research agency with offices in Vancouver and Seattle and the 2019 winner of Small Business BC’s Best Employer award. She has 20 years of experience in consumer insights working with some of the world’s most recognized brands. Claire is an adjunct professor at UBC’s Sauder School of Business and has been recognized as a top-three finalist for business person of the year in her home town of North Vancouver.

About The Achiever Fever CureA successful but stressed-out market research entrepreneur and executive, Claire was suffering from what she calls “achiever fever”— constant striving coupled with chronic feelings of inadequacy. Sick and tired of feeling miserable, she undertakes a quest into psychology, behavioural economics, neuroscience, Buddhism, and even kung fu to better understand the condition. A self-help skeptic, Claire is fearful that slowing down and softening up will mean losing her professional edge. Instead, she discovers a more joyful and purposeful life, one that also turns out to be good for business. Bolstered by her own survey of other high-achieving professionals, Claire’s book offers practical advice for cooling the fever.

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