Vice President, Communications & Content, True North Sports + Entertainment
Joining True North in May 2016, Rob leads and supports the teams responsible for corporate communications, hockey communications, content (JetsTV, All Access, corporate, and more), game production and broadcast services.
Prior to joining True North, Rob was the managing partner of a Winnipeg-based communications firm that worked with a number of international, national and regional clients. For almost seven years in this role, he provided leadership and hands-on support in the areas of public relations, content marketing campaigns, and crisis communications for a cross-section of non-profit, government and corporate sector organizations. Leveraging this experience with 10+ years as a senior television news anchor and journalist at leading news outlets across Canada, Rob has also taught public relations and content marketing university courses.