Four IABC Fellows spent an hour at noon EST on 16 February discussing approaches to strategic planning, the elements of a sound strategic plan, what to do when the plan doesn’t go as expected, and what’s missing from most strategic plans. The group will also share some best practices.

Moderator Shel Holtz and panelists Mary Ann McCauley, Ned Lundquist, James Lukaszewski and Jennifer Wah discuss these and other issues on episode 18 of Circle of Fellows.

Watch the live video on YouTube or below.

 

Posted originally on the Communication World Magazine website.

Click here to read more about the IABC Circle of Fellows