Tuesday Morning KeynoteBrad Whitworth

Innovation and Communication: Lessons from Silicon Valley

Brad Whitworth

Brad started his Silicon Valley communication career the year before IBM launched its first personal computer. And  Brad’s been leading marketing and communication teams at some of the world’s leading tech firms ever since, always finding ways to integrate innovation in his communication programs.
Today he is senior business and executive communication manager for Micro Focus, formerly HPE Software. Before joining HPE, Brad led communication and marketing functions at Cisco, HP, PeopleSoft and AAA.

About the Keynote: Imagine what it’s like to live and work in the heart of Silicon Valley, home to tech giants like Apple, Google and Cisco. Brad Whitworth, ABC, SCMP, IABC Fellow and Silicon Valley communication executive for three decades, will discuss the impact of technology on the field of corporate communication and on our lives. He’ll take you inside the latest tech trends and share cool communication projects that tech companies are rolling out. He will also remind us of our key role as communicators beyond technology’s bright shiny objects … more.

Closing KeynoteLeslie headshot compressed

Fly Your Freak Flag High: Why Authenticity is Your Communication Secret Weapon

Leslie Ehm, President & Chief Fire Starter at Combustion

Leslie Ehm is often described as a ‘force of nature’. An incredibly passionate and relentless pursuer of creativity in all forms, she’s been a singer, script editor, TV host and agency Creative Director.

In her CD role, Leslie began recognizing the pain and suffering of agency people and their client counterparts and decided to do something about it. In 2008 she launched her first training company dedicated exclusively to their challenges.

What you can’t know unless you experience Leslie up close is that she is a supreme evangelist of creativity and collaboration who will do just about anything (and has) to unleash her participants’ potential. Once they’ve experienced her unique brand of crazy gospel – they spread the word. Because Leslie is the kind of infectious there is no vaccine for. And when she commits to igniting change – she doesn’t stop until it’s done.

About the Keynote: ‘Keeping it real’ in the corporate world can be a challenge. The irony is that authenticity is actually the secret to great communication, trust, persuasion and leadership. more…

Opening KeynoteArlene Strom

The View from the Top

Arlene Strom, Vice President, Sustainability & Communications, Suncor Energy Inc.

Arlene is taking communications and collaboration to new heights. She is responsible for communications, stakeholder and Aboriginal relations, reputation and brand, and strategic issues management for Canada’s largest integrated energy company. Her portfolio also includes sustainability and outreach strategy, climate change strategy, sustainability integration and the management of the Suncor Energy Foundation.

Arlene will provoke discussion and elevate our thinking about the strategic role communications and collaboration play in the ever-increasing, complex environment we are living in. From positioning her organization as a leader in climate change solutions, to getting a seat at the executive table for communications, Arlene will share her personal experiences, and provide her insight into how you can advance your role as a communicator, leader, change agent and strategic advisor.

Focus on Five Tracks

The focus of the conference is on elevating our careers, our game, our influence and our impact.

We’ve taken a page out of IABC International’s playbook and our sessions will focus on five tracks:

  • Communication skills: Skill-based knowledge, such as technical and social media skills, measurement techniques, planning, writing, photography/visuals, design and presenting
  • Leadership and strategy: Dialogue and techniques that position communication as a high-value function, enable communicators to facilitate and foster relationships, build leadership skills and empower communicators to better support business goals
  • Marketing and brand: Insights and expertise on marketing to support sales and branding as an expression of the value of an organization, product or service
  • Reputation: Guidance on interpreting perceptions, values and connections that stakeholders have toward an organization, incorporating social responsibility and employing strategies for preparing for, and dealing with, a crisis
  • Employee engagement: Case studies, analysis and best practices that help to ensure employee behaviors that support organizational goals and demonstrate above-and-beyond commitment

Global Standard and Career Paths

The CWR conference program is aligned to the IABC Global Standard of the Communication Profession, defined by communication professionals around the world who embrace a shared career purpose and six core Principles as the building blocks of their work. Applying that standard enables us to cross all borders, align with diverse cultures and effectively serve organizations of all types and sizes.

Sessions will also be categorized by IABC’s Career Path, with a focus on Generalists/Specialists, Strategic Advisors and Business Leaders.

Thank you to our sponsors!

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