Alisha is an accomplished and dedicated leader with over 14 years of experience crafting innovative strategies that deliver impactful results. As the Senior Manager of Marketing, Communications, & Brand for CBC Ontario, she collaborates with local and national news and communication teams to implement data-driven marketing and creative communication strategies, with the goal of promoting the CBC brand and expanding audience.

Alisha’s passion for community building drives her to foster strong connections and collaborations within and outside CBC. She demonstrates a firm commitment to continuous growth and professional development, as exemplified by her Master’s degree in Public Relations, her undergraduate degree in Communications, her certificate in Prosci Change Management, and her active involvement as an IABC Ottawa board member and mentor.

Born and raised in Vernon, BC, Alisha has also resided in Kelowna, Vancouver, Saskatoon, and Calgary. She’s excited to embrace her new Ottawan identity and has been relishing the city’s cycling routes, paddleboarding spots, dog parks, and scenic small-town road trips since her arrival.