Jefferson Darrell is among Canada’s earliest outliers in the IDEA (inclusion, diversity, equity, accessibility) arena; successfully driving positive change management for organizations since 2015 resulting in more diverse and inclusive teams, increased revenue, and/or
new business opportunities. Jefferson is an accomplished marketing communications and change management professional with more than 17 years of brand strategy expertise, generating earned and owned media using both traditional and digital channels. In 2017 he founded Breakfast CultureTM Inc., a full-scale, data-driven, tech-forward diversity, equity and inclusion, marketing & consulting company.
In the DEI (diversity, equity, inclusion) space, Jefferson was instrumental in the creation of the Diversity Inclusion Anti-Racism Action Team at the Ontario Science Centre and in organizing its involvement in the world’s first “International Pride in STEM Day” on July 5, 2018. He also represented the Centre on the DEI Committee for the Canadian Association of Science Centres (CASC).
Jefferson’s change management project with the Black Coalition for AIDS Prevention (Black CAP) diversified the non-profit’s development committee, streamlined its marketing and communications and increased revenue opportunities. The UK-based CEO Monthly Magazine recognized Jefferson as “Most Influential CEO 2023 – Ontario (Business Culture Consulting), he placed fourth ($!000 cash prize) in the Canadian Black Chamber of Commerce 2023 Founders Pitch Competition (his first ever venture capitalist pitch), Canada’s LGBT+ Chamber of Commerce awarded him the 2021 Business Advocate of the Year Award. In 2022, Breakfast Culture Inc. won a 2022 PR News Social Impact Award for The STEP FORWARD Project for client Ontario AIDS Network. Jefferson is featured as a “Voice from the Field” where he discusses diversity and inclusion in the PR industry in the 2020 Public Relations Canadian Edition textbook and sits on strategy magazine’s Diversity & Inclusion Advisory Board.