Launching the IABC CER Leadership Series: A New Chapter in Communication Excellence

April 8, 2024

The IABC Canada East Region proudly announces the inaugural IABC CER Leadership Series, a groundbreaking initiative designed to elevate Canadian leaders in communications. This launch marks a significant step forward in our commitment to enriching the professional landscape for communication specialists, offering them invaluable insights and skills to enhance their workflows and expand their capabilities. IABC CER Leadership Series will include two  sessions (Tuesday April 30 at NOON EDT, Tuesday May 7 at NOON EDT). Attendees will have the opportunity to participate in both sessions


This season, we are thrilled to present two captivating sessions focusing on current trends that are affecting the communication field today. The sessions will feature harnessing creativity through brainstorming and integrating AI into the communication workflow to empower every communicator’s fundamental skillsets. These sessions are tailored for leaders eager to navigate the complexities of the modern workplace with innovation and strategic foresight.

A Deep Dive into Our Featured Sessions

Expanding Your Creativity With Virtual Brainstorming by Marilyn Barefoot

Prepare to ignite your creative spark with Marilyn Barefoot, an award-winning communication leader and the 2022 winner of CSPN’s Women In Leadership CX Honour. Marilyn’s session promises to be a dynamic exploration of divergent and convergent thinking techniques. Participants will learn to unleash their creative potential, enabling them to overcome challenges and generate boundary-pushing ideas. Marilyn’s extensive experience in fostering brand creativity for Fortune 500 companies ensures that attendees will receive unparalleled guidance and inspiration.

Enhancing Your Communications Skills with AI by Samuel Chen

In an era where technology increasingly intersects with creativity, understanding AI’s role in communication is paramount. Samuel Chen, a recognized leader in AI thought leadership within the global IABC Community, will demystify GPT AI tools (Co-Pilot, ChatGPT, Dall-E) in this enlightening session. Attendees will gain foundational knowledge in AI-driven content generation, preparing them for a future where technology enhances creative communication strategies. Samuel’s expertise, honed through collaborations with global giants like Google, Disney, and HelloFresh, promises a session filled with valuable insights and practical applications.

Secure Your Spot Today

Tickets for the IABC CER Leadership Series are now on sale, but spaces are limited. This is an exceptional opportunity for communication professionals to push the boundaries of their expertise and embrace the future of communication with confidence and creativity.

Join us as we embark on this exciting path to redefine the landscape of communication leadership. Your journey towards becoming a more versatile and innovative communicator starts here. Don’t miss out on the chance to transform your approach to communication and leadership in the digital age.