In the world of strategic communication management, data drives everything from strategic planning to audience analysis to big ideas. Data informs cut-through creative, carving an emotional bridge between you and your customer. Data determines the strength or weakness of your communication programs because without research you simply can’t set strong objectives. Without research you can’t measure the impact of your work on business results.
The last IABC Canada West conference was held in Banff, Alberta from October 27 through 29, 2019. Stay tuned for details on the 2021 event.
IABC World Conference takes the stage in bustling New York, NY in 2021! Join your peers from all over the world, sharing knowledge, building lasting connections and hearing renowned communications thought leaders. Registration opens soon.
Missed the 2020 event? Sessions from this all-virtual event are now available on demand.