In the world of strategic communication management, data drives everything from strategic planning to audience analysis to big ideas. Data informs cut-through creative, carving an emotional bridge between you and your customer. Data determines the strength or weakness of your communication programs because without research you simply can’t set strong objectives. Without research you can’t measure the impact of your work on business results.
We invite you to explore a wealth of content shared by our team of experts at the IABC Canada West conference in Banff, Alberta from October 27 through 29.
We’re beyond excited that the 2019 IABC World Conference is taking place in beautiful Vancouver, BC from June 9-12. Join your peers from all over the world, sharing knowledge, building lasting connections and hearing renowned communications thought leaders. Registration is now open.
Come explore new ways of approaching communication with some of the most innovative thinkers and visionary leaders of our time.
Want to learn more about what to expect at the conference, and the types of attendees? Check out this summary from last year.