About Master Communicator


The IABC Canada Master Communicator designation (MC) is a lifetime achievement award and is the highest honour IABC Canada can bestow on an individual member. The designation recognizes outstanding Canadian communication professionals whose work has brought credit to IABC, the profession, their organization or clients, and whose contributions have raised the standards of organizational communication in Canada.

Eligibility for Master Communicator

To be considered for selection, a nominee must be a member of IABC in good standing and a resident of Canada. It is preferred, although not mandatory, that the nominee has been a member of IABC for at least five years. Members serving on board, committees or task forces at the Chapter, Region or International level are eligible for nomination. The nominee must be an accredited business communicator (ABC) and/or a Strategic Communication Management Professional (SCMP).

The nominee must complete an application form which includes a personal letter of recommendation, and letters of recommendation from four sponsors.

2018 Master Communicator Honourees

August 7, 2018: IABC Names 2018 Master Communicators

View the honourees of the Master Communicator designation:

Sue Heuman, ABC, MC
Judith Sparkes, ABC, MC
Cyrus Mavalwala, ABC, MC


Learn More

Selection Criteria

The supporting material must demonstrate how the nominee fulfills the following selection criteria:

  • Contribution to the organizational communication field and profession – The selection committee needs to understand how the nominee’s achievements have had a positive and direct impact – including teaching, mentoring and coaching – and evidence of commitment to professionalism.
  • Communication career achievement – The selection committee will be looking for communication-related career achievements with demonstrable results, scope of responsibilities, advancements, years in the field, education level, and influence on students, clients and others.
  • Authorship, speaking and lecturing – The nominee should be directly responsible for articles, books, columns, research papers, speeches, seminars, workshops and other examples that demonstrate sustained leadership in one or more areas of expertise.
  • Contributions to IABC – How has the nominee contributed to chapter, regional and international board and committee activity, made presentations to chapters and regions, written articles for Communication World and other IABC publications and initiatives?
  • Demonstrated alignment with IABC shared values and brand personality.  This person fully embodies IABC’s shared values as a beacon for upholding the behaviours within IABC’s brand personality.

Nomination Process

The hunt is now on for IABC Canada’s 2019 Master Communicators.

Key Dates:

Monday, June 24: Call for nominations
Monday, September 9: Nominations close
Friday, September 27: Evaluations complete
Monday, September 30: Regional boards ratify selection
Wednesday, October 2: Notification to nominees
Thursday, October 3: Public announcement of new MCs

Learn more about how to nominate someone for the Master Communicator designation.

Nomination Tips

For the 2019 MC Program, new criteria have been adopted to simplify the process and make the evaluation process more objective.

  • Nominations will be evaluated using the rubric adopted from IABC Fellows International program and written feedback will be given to all candidates
  • A template covering each area of the evaluation criteria has been provided. Each section is limited in its word count, so you don’t have to write a novel. There’s more. Instead of gathering tons of letters of support, you only require four people each writing to one section of the criteria, plus your own letter of recommendation
  • Your nominee must be a member of IABC Canada and either accredited or certified