Martha Muzychka is an award-winning, experienced communicator and policy researcher with more than 30 years of experience. Operating as Praxis Communications since 2005, Martha brings together a unique community perspective with a firm foundation in strategic communications principles. Her clients are many and varied, including large and small organizations in Newfoundland and Labrador and across Canada from the government, nonprofit, community, and private sectors.
Martha has demonstrated strengths in communications, qualitative research, policy analysis, consultation processes, reputation and crisis management, and writing. In her work, Martha explores new and creative approaches for communicating and engaging with target audiences by bringing together a unique community perspective with a firm foundation in strategic communications principles.
Her clients include large and small organizations in Newfoundland and Labrador and across Canada from the government, non-profit, community, and private sectors. Martha specializes in the health, education, culture, natural resource, and social policy fields and has carried out a number of research projects for both government and community to inform policy development and social change using community development, diversity, and gender equity principles. Martha has also developed a number of communications plans for non-profit agencies in the arts, health, and social services sectors.
A popular workshop leader and presenter, Martha has extensive experience in public speaking, workshop development and presentation, and group facilitation. As well as creating custom training for clients, Martha is an exclusive, licensed trainer for McLuhan-Davies Communication training products for Newfoundland and Labrador with her WordWorksCommunications partner Kim Todd, ABC.
In 2004, Martha received her Accredited Business Communicator (ABC) designation and in 2015 she received the Master Communicator award, IABC Canada’s lifetime achievement designation. The award recognizes outstanding Canadian communicators whose work has brought credit to IABC, the profession, their organization or clients, and whose contributions have raised the standards of organizational communication in Canada.