Rethinking Strategic Communication for Changing Times

February 16th, 2017|0 Comments

For people who use words for a living, communicators sure can tie themselves in knots sometimes with different definitions of the same thing. We work on communication strategies. We create communication plans to support business [...]

Setting our path: IABC’s Vision

February 16th, 2017|0 Comments

Thoughts from the IABC Chair For the past three months Vice Chair Sharon Hunter and I have been on a listening tour. Members from every region shared what IABC, at its best, means to them. [...]

Enjoy free member resources from IABC

February 7th, 2017|0 Comments

Each month, we are highlighting resources available exclusively to IABC members. Here are just a few of the resources you have access to with your membership: Check out our on-demand webinar on Measuring What Matters in [...]

Sign IABC’s petition to “Show Your Commitment to Ethical Communication”

February 7th, 2017|0 Comments

Support the IABC's petition for an ethical communication   In these days of social and political change, now more than ever is the time to take a stand for transparent and ethical professional communication.  The [...]

“Alternative facts” and IABC’s six core principles

February 7th, 2017|0 Comments

Thoughts from the IABC Chair: the IABC Code of Ethics   One of the many wonderful things about IABC having 10,000 members spread out around the globe is that our organization has its finger on [...]

4 Keys to Turning Your Social Media Metrics into Actionable Insights

January 27th, 2017|0 Comments

  After reviewing social media marketing metrics and analytics reports, do you sometimes find yourself asking, “So what do we do now?” Social media marketers can easily get so caught up in measurement and tracking [...]

It’s 2017: Do you know where your social media metrics are?

January 27th, 2017|0 Comments

  Depending on who’s prognosticating, 2017 will be the year when social media become the answer to the media clutter and better marketing—or the year social media are lost in a sea of fake news [...]

Top 5 B2B marketing communication trends to watch out for in 2017

January 17th, 2017|0 Comments

The increasingly complex world of business-to-business (B2B) marketing—pulled in every direction by demanding sales teams, cost-cutting business leaders and ROI-driven CMOs—continues to make the role of content a challenging but crucial aspect of the marketing [...]

3 Social Media Trends to Watch in 2017

January 14th, 2017|0 Comments

Social media are undergoing some titanic shifts. While this field has never been stagnant, two trends that became apparent in 2016 will force organizations to rethink their social media strategies in the coming year, while [...]

The late deadline to enter to win a Gold Quill Award is 31 January

January 14th, 2017|0 Comments

A quick reminder: the final deadline for 2017 Gold Quill Awards entries is approaching! For more than 40 years, IABC’s Gold Quill Awards have recognized and awarded excellence in strategic communication worldwide. Gold Quill is the [...]