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So far IABC Volunteer has created 34 blog entries.

A review of #IABCyxe event Snaps and Snacks: authenticity & photography

After upgrading to a full-service commercial studio in September in 2016, Studio D was the location for our first member event of the year. IABC Saskatoon members and guests enjoyed the relaxed environment at the studio located within The Two Twenty, Saskatoon’s first and largest coworking community. Catching up with colleagues, meeting new members and [...]

By | February 16th, 2017|Canada West|

Communicators’ Value In Strategy Goes Beyond Words

Strategic planning—envisioning and documenting an organization’s future—can become so complicated it undermines the real purpose of having a direction at all. Add buzzwords, emerging technologies and commentary as to whether strategic plans are even needed anymore, and people quickly lose clarity and create confusion. However, the strategic planning process provides a valuable opportunity for communicators [...]

By | February 16th, 2017|Canada West|

Rethinking Strategic Communication for Changing Times

For people who use words for a living, communicators sure can tie themselves in knots sometimes with different definitions of the same thing. We work on communication strategies. We create communication plans to support business strategies. We strive to make the profession more strategic. I even know of some communicators who rail against the term [...]

By | February 16th, 2017|International News|

Setting our path: IABC’s Vision

Thoughts from the IABC Chair For the past three months Vice Chair Sharon Hunter and I have been on a listening tour. Members from every region shared what IABC, at its best, means to them. These insights, along with the member survey from last summer, will direct the creation of the 2017/2020 strategy. A significant [...]

By | February 16th, 2017|Canada West, International News|

Enjoy free member resources from IABC

Each month, we are highlighting resources available exclusively to IABC members. Here are just a few of the resources you have access to with your membership: Check out our on-demand webinar on Measuring What Matters in Owned, Earned and Paid Media and learn how you can accurately measure a variety of media campaigns. Learn why it’s important [...]

By | February 7th, 2017|International News|

Sign IABC’s petition to “Show Your Commitment to Ethical Communication”

Support the IABC's petition for an ethical communication   In these days of social and political change, now more than ever is the time to take a stand for transparent and ethical professional communication.  The International Association of Business Communicators (IABC) has created this petition to publicly stand in support of the IABC Code of Ethics and what [...]

By | February 7th, 2017|Canada West, International News|

“Alternative facts” and IABC’s six core principles

Thoughts from the IABC Chair: the IABC Code of Ethics   One of the many wonderful things about IABC having 10,000 members spread out around the globe is that our organization has its finger on the pulse of so much happening around the world and what it means to all of us working in business [...]

By | February 7th, 2017|Canada West, International News|

4 Keys to Turning Your Social Media Metrics into Actionable Insights

  After reviewing social media marketing metrics and analytics reports, do you sometimes find yourself asking, “So what do we do now?” Social media marketers can easily get so caught up in measurement and tracking that the impact of the information gleaned can get lost. The data from analytics and metrics reports may lead to [...]

By | January 27th, 2017|International News|

It’s 2017: Do you know where your social media metrics are?

  Depending on who’s prognosticating, 2017 will be the year when social media become the answer to the media clutter and better marketing—or the year social media are lost in a sea of fake news and meaningless impressions and likes. The truth for most organizations will likely be somewhere in between. Certainly the deluge of [...]

By | January 27th, 2017|International News|

Top 5 B2B marketing communication trends to watch out for in 2017

The increasingly complex world of business-to-business (B2B) marketing—pulled in every direction by demanding sales teams, cost-cutting business leaders and ROI-driven CMOs—continues to make the role of content a challenging but crucial aspect of the marketing landscape. As we head into the new year, these five trends will reshape content marketing conversations in 2017—and maybe even [...]

By | January 17th, 2017|International News|