Conference Agenda at a Glance

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Tracks: CS = Communication Skills; L&S = Leadership & Strategy; M&B = Marketing & Branding; R = Reputation; E = Engagement

Sunday, October 27, 2019

There are many things to explore in and around Banff, see our list of things to do. Including, learning about the history of Banff Park.

8:00 a.m. – 6:30 p.m. Registration open

9:00 a.m. – 12:00 p.m. SCMP/CMP Exam



8:30 a.m. – 12:00 p.m.

Workshop A: Linking Research to Results: Market Research Master Class (R), Greg Lyle, President, Innovative Research
Workshop B: Communicator as Coach: How a Coach Builds Stronger Teams and Relationships (L&S), Catherine Ducharme, Director,  & Peter Reek, President, Smart Savvy Academy
Workshop C: Storytelling using Proprietary Data: The Lifeblood to Powering your PR  and Content Marketing (M&B), Sarah Gooding, Communications & PR Manager, Unbounce

1:00 – 4:30 p.m.

Workshop D: DIY Internal Communications Audit (CS), Priya Bates, ABC, SCMP, MC, IABC Fellow, President, Inner Strength Communication Inc.
Workshop E: How to Get Leaders to Listen to Us (L&S), Angela Sinickas, ABC, CEO, Sinickas Communication Inc.
Workshop F: Hearing From Who Cares: Stakeholder Engagement & the Communicator’s Role (E), Dr. Rebecca Sutherns, CEO, Sage Solutions


Optional Activity – Cave & Basin National Historic Site: meet at 2:00 p.m. to go as a group, or go any time on your own.

6:00 – 8:00 p.m. – Opening Reception


Monday, October 28, 2019

6:45 a.m. Morning Running Group meets in Lobby

8:00 – 9:00 a.m. Registration Opens & Networking Breakfast

9:00 – 10:00 a.m. Opening Keynote

Diggin’ on Data: Driving strategy with data-informed insights, creative intuition and egoless agility

The sheer volume of available data in today’s hyper-connected communications landscape can be daunting, or even dull. But it doesn’t have to be.

Kelly Steward of Swoop Airlines shares an applied perspective on putting data to work in your MarComm strategy, informing business decisions, understanding audiences and course correcting when things don’t go according to plan.

Speaker: Kelly Steward, Leader, Marketing, Swoop Inc.

10:00 – 10:30 a.m. Networking Refreshment Break

10:30 – 11:45 a.m. Concurrent Breakout Sessions

  1. Believe in the Impact of Measurement on Reputation and Engagement: A Case Study (R)SpeakersDeb Tomlinson, Executive Director, Association of Alberta Sexual Assault Services (AASAS) and Joni Avram, Principal, Cause & Effect Marketing
  2. Expert Advice: Working with Subject Experts to Create a Data-driven Social Media Campaign (CS)
    SpeakerTracy Tang, Leader Digital Engagement, Island Health
  3. Five Attributes of an Inspiring Communications Leader (L&S)
    SpeakerCatherine Ducharme, Director, Smart Savvy Academy

11:45 – 12:30 p.m. Lunch

12:30 – 1:15 p.m. Birds of a Feather Networking (Optional)

Birds of a Feather Networking is an easy way for attendees to connect with their peers around specific communication or business topics, sectors, geographic issues, leadership challenges – or whatever is top of mind for you. Grab your lunch and simply join a topic table. There’s also the option of taking your discussion outside for a casual stroll around the village for some fresh air and fresh ideas. Topic/table moderators provided.

1:15 – 2:30 p.m. Concurrent Breakout Sessions

  1. Applying Design Thinking for Marketing Communication (E)
    Speaker: Jason Fiske, Manager, Content Marketing and Social Media, Farm Credit Canada
  2. Table Talk: Strategic Conversations to Keep Your Seat at the Table (L&S)
    SpeakerPriya Bates, ABC, SMCP, MC, IABC Fellow, President, Inner Strength Communication Inc.
  3. Four Game-Changing Questions for Communications Planning (L&S)
    SpeakerDr. Rebecca Sutherns, CEO, Sage Solutions

2:30 – 3:00 p.m. Networking Refreshment Break + Dine Around sign up closes

3:00 – 4:00 p.m. Keynote: Tomorrow’s Career Transition Starts Today: A Life-long Career in Communications is Unrealistic

According to a Workopolis survey, 73% of Canadian don’t believe they’ll stay in the same vocation for their entire career. In fact, based on the current trend, we can expect to hold up to 15 jobs over our careers. So, will your next career transition happen to you or be intentionally planned by you? As a former professional communicator and now a leadership consultant and coach, Eileen will lead this interactive session that is all about you: taking stock of your career trajectory, assessing which ‘non-communication’ skills you need to add to your repertoire now, soul-searching about what’s holding you back from making a change, and the purposeful steps you can take now – whether your next career shift is one or ten years away. Come with questions, experiences and perspectives and be prepared to engage with Eileen and fellow participants in a fun and likely humorous end-of-day session.

Speaker: Eileen Dooley, Principal and Executive Coach in the Leadership Practice at Odgers Berndtson

4:15 – 5:15 p.m. Bonus Session – IABC Certification Information and Q&A Session

6:00 – 8:30 p.m. Dine Around (departs lobby at 6:00 p.m.)

8:30 – late! Wild Bill’s Saloon – line dance event, Sponsored by Smart, Savvy & Associates

NEW TiME! 8:00 p.m. Banff Ghost Tour – Hallowe’en in Banff (departs from Good Earth Cofeehouse, 333 Banff Ave)


Tuesday, October 29, 2019

6:45 a.m. Morning Running Group meets in Lobby

8:00-8:45 a.m. Breakfast & Keynote 

The Achiever Fever Cure

Best-selling author Claire Booth will share highlights from her book The Achiever Fever Cure: How I Learned to Stop Striving Myself Crazy. The presentation will candidly address the insecurity and self-doubt so many leaders feel but few discuss. Drawing from personal experience and her own survey research of the habits of high-achieving North American professionals, Booth will offer perspectives and tools to create a more joyful and purposeful life, one that is also good for business. This presentation will blend compelling anecdotes, data and practical strategies for confronting the inner critic and self-doubt. Booth’s presentation is a timely wake-up call for our high stress culture, inviting achievers to stop being so caught up in striving and instead lead with presence, authenticity, vulnerability and joy.

Speaker: Claire Booth, Founder & CEO, Lux Insights, Vancouver, BC

9:00 – 10:15 a.m. Concurrent Breakout Sessions

  1. Unlocking the Keys to Cross-Cultural Communication for our Leaders (L&S)
    Speaker: Angela Sinickas, ABC, CEO, Sinickas Communications, Inc.
  2. It’s Yammer Time! Transforming Culture Through Social Collaboration (CS)
    SpeakerShauna Lowry, ABC, Director, Transformation Communications and Engagement, & Megan Bierwagon, ABC, Manager Employee & leader Communications, Suncor Energy
  3. Who Trusts? Who Doesn’t? And Why it Matters. The Edelman Trust Barometer 2019 (R)
    Speaker: Bianca Boyd, Interim GM Edelman Calgary, Edelman Canada

10:15 – 10:45 a.m. Networking Refreshment Break

10:45 a.m. – 12:00 p.m. Concurrent Breakout Sessions

  1. Utilizing Google Algorithms to Work for You (M&B)
    SpeakerSarah Van Dusen, Founder/CEO, Sarah Van Marketing
  2. Winnipeg Jets Whiteout Street Parties (M&B)
    Speaker: Rob Wozny, Vice President, Communications & Content, True North Sports + Entertainment
  3. Stakeholder Research and Digital Analytics: Building a Case for an Integrated Digital Content Strategy (L&S)
    SpeakerAdam Brayford, SCMP, Manager, Communications, Bananatag

12:00 – 1:30 p.m. Master Communicator Presentation & Networking Lunch

1:30 – 2:45 p.m. Concurrent Breakout Sessions

  1. Video Strategy Masterclass: Strategy and Tactics That Deliver a 10:1 ROI (CS)
    SpeakerStephanie O’Brien, President & Founder, Carmella Consulting
  2. Employee Net Promoter Score – The Simple Engagement Tool Leaders Love (E)
    SpeakerLydia Tay, Manager, Employee Engagement & Development, Purdys Chocolatier
  3. NEW! Staying Strong: Crisis Management Lessons Learned in the Midst of the Humboldt Broncos Tragedy (CS)
    Speaker: Grant Bastedo, APR, Principal, Takt Communications

2:45 – 3:00 p.m. Networking Refreshment Break

3:00 – 4:00 p.m. Closing Keynote – Telling Canada’s Story: From Journalism to the Arts. Life lessons from the Newsroom to the Concert Hall

Rosemary Thompson, Vice President for Marketing and Development, Banff Centre for Arts and Creativity

From serving as the first female Washington correspondent for CTV National News during 9/11, Montreal Bureau Chief during the 1995 Referendum on Quebec Sovereignty, to the Executive Director of Communications at the National Arts Centre in Ottawa, Rosemary Thompson has been telling the Canadian story through the arts and journalism for decades. Today, at the Banff Centre for Arts and Creativity, Canada’s largest post graduate arts school, she is raising the profile and raising the funds necessary to keep one of Canada’s most cherished arts organizations thriving.

Hear Rosemary’s personal journey across Canada, and across stories that have changed our country. She’ll share her hard lessons learned, her take on the current state of journalism, and how journalists and communicators can work more effectively together and her aspirations for our profession.

The conference, keynote and breakouts sessions will take place at the Banff Park Lodge, Banff, AB.

Conference Day 1
Pre Conference Workshops
Conference Day 2
Contact Us

We look forward to seeing you in Banff!