Conference Agenda at a Glance

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Tracks: CS = Communication Skills; L&S = Leadership & Strategy; M&B = Marketing & Branding; R = Reputation; E = Engagement

Monday October 25, 2021

9:30 – 10:00 a.m.    Tradeshow & Networking
10:00 – 10:10 a.m.  Welcome/Opening Remarks

10:10 – 10:50 a.m.  Opening keynote
10:50 – 11:10 a.m. Networking/Tradeshow Break
11:10 – 11:55 a.m.  Breakout Sessions
A. to be announced
B. to be announced

11:55 a.m. – 12:05 p.m.  Chair Yoga
12:05 – 12:25 p.m.  Lunch/Networking/Tradeshow Break
12:25 – 1:10 p.m.    General session – Crossing the AI Bridge: Four Trends Transforming Marcomm

Martin Waxman, President, Martin Waxman Communications

If you’re in marketing or communications, your role is about to change dramatically as you welcome a new member to the team: artificial intelligence. AI will help you become more creative and remove some of the repetitive drudge work you hate to do. But it will also alter your workflow and the skills you need for your job. How will you adapt to the new landscape? What are the opportunities, risks and ethical challenges you need to consider? How will AI affect your company’s culture and customer trust? 

Objective: In a fast-paced, interactive presentation, Martin Waxman explores four trends — human-sounding voice AI, deepfake videos and images, natural language generation and relational chatbots — to demonstrate how AI tools are about to transform the nature of marketing and communications and what you can do to keep up.


  • Explain how the application of artificial intelligence in the workplace might affect the role of a public relations professional and an organization’s relationships with stakeholders.
  • Identify tools that professionals will use in their jobs and the opportunities and risks associated with them.
  • Prioritize professional challenges and opportunities for communications professionals in an AI-dominated workplace.

1:15 – 2:00 p.m. Breakout Sessions
A. to be announced
B. to be announced

2:00 – 2:15 p.m. Wellness Break
2:15 – 3:00 p.m. Breakout Sessions
A. to be announced
B. to be announced

3:15 – 4:00 p.m. General session – The Key to Inclusion; my Personal Journey

Michèle Newton, Speaker. Expert. Advocate. 

Spearheading the “Fit Out” movement by sharing her Black-lived experience, Michèle Newton is an inspirational catalyst for building equity, diversity, inclusion and belonging.

Michèle’s lifetime of experiences as a bi-racial woman led her to feel unheard and out of place in her own skin.

Objective: Finding strength in her individuality, Michèle adopted a “better together” philosophy, bringing to light the need for inclusion and belonging for all.

Takeaways: Through her raw and powerful storytelling, Michèle activates her audiences to become more inclusive by sharing her personal experiences. Fueling change through hope, her dynamic and passionate keynote shifts mindsets, inspires acceptance and lays out a roadmap to action.

4:00 – 5:00 p.m. Optional sessions

Tuesday, October 26, 2021

9:30 – 10:00 a.m.  Tradeshow & Networking
10:00 – 10:10 a.m.   Welcome/Opening Remarks
10:10 – 10:50 a.m.  Keynote/General Session
10:50 – 11:10 a.m.  Networking/Tradeshow Break
11:10 – 11:55 a.m. Breakout Sessions
A. to be announced
B. to be announced

11:55 a.m. – 12:05 p.m. Chair Yoga
12:05 – 12:25 p.m.  Lunch/Networking/Tradeshow Break
12:25 – 1:10 p.m.  Breakout Sessions
A. to be announced
B. to be announced

1:10 – 1:30 p.m.   Networking/Tradeshow Break
1:30 – 2:15 p.m.  Breakout Sessions
A. to be announced
B. to be announced

2:15 – 2:30 p.m.  Wellness Break
2:30 – 3:15 p.m.   Closing Keynote
3:15 p.m.   Closing Remarks

Wednesday, October 27, 2021


9:30 – 10:00 a.m.  Networking

10:00 a.m. – 12:30 p.m.  Workshops

Workshop A: Equity Sequence™: A practical tool for increasing equity and inclusion in your everyday work (CS, L&S)

Dr. Kristen Liesch, Co-Founder, Co-CEO, Tidal Equality 

Grace Labeodan, Equity and Strategic Change Consultant, Tidal Equality

Workshop B: Use data visualization to transform communications performance (CS, L&S)

Sylvia Link, MC ABC APR, Director, Marketing and Communications, RTOERO

Sid Ali, Communications / Managing Director, RAE Consult

1:30 – 4:00 p.m.  Workshops

Workshop CFostering Indigenous inclusion in the workplace (L&S, E)

Juli Holloway, Director, Communications and Engagement, BC First Nations Justice Council

Davis McKenzie, Owner, Toxw oxw (Becoming Clear) Communications

Workshop D: Creating the Engagement Experience: Moving from Delivering to Receiving Information (E, CS)

Tannis Topolnisky, Owner, Experience Creator, Topent Ltd 

The conference, keynote and breakouts sessions will take place ONLINE.

Conference Day 1 – to come
Post Conference Workshops
Conference Day 2 – to come
Contact Us

We look forward to seeing you online!